About Us

Welcome To The Urban Herd- Your Pet’s Personal Assistant

The Urban Herd is a Sydney based premium provider of animal care services in Sydney.

We love your animals as much as you do, which is why we are always there when you and your pet needs us to lend a hand.

Our team understands that everyone has very busy lives today, and it can be difficult to keep up with your pets, and attend to all of their needs. We can help you, by tailoring a solution to fit your circumstances to keep your urban animal happy and healthy!

With a team of highly trained and professional staff, Urban Herd offers you range of animal care services to ensure the optimal health and wellbeing of your pet.

Our Urban Difference

We strive to always be the very best in Sydney for animal care services.

This is how we go above and beyond for you and your animal friends:

  • In-home consultation to fully understand your needs
  • Team of officially accredited and highly trained staff
  • Certified and Fully Insured service provider
  • Police Checks and references completed for all staff
  • Partnered with several local vets around Sydney
  • 100% Australian owned and founded
  • Trusted by 400+ clients from all around Sydney
  • Pet vehicles are installed with animal safety equipment
  • In-house accredited customers broker who can personally clear animal travel through customs and quarantine
  • Convenient booking and payment service

Meet our Herd Leader (and Zoologist), Anna Felton

Anna Felton is a lifelong animal lover with a Zoology Degree from the University of New England, majoring in behaviour and ecology.

She has worked as a Zookeeper and Wildlife Carer with primates, ungulates, and native and domestic animals in Australia, Indonesia and twelve countries across Africa.

This has allowed her to hone her animal management, behavioural and care skills to an exceptionally high level.

Anna’s credentials include:

  • Bachelor of Zoology
  • Certificate II Animal Care and Handling
  • Certificate III Captive Animals
  • Certificate IV Dog Behaviour
  • Animal First Aid Certificate
  • WIRES Rescue and Immediate Care Accreditation for Native Animals
  • Qualified Zookeeper
  • Assistant Manager of Centennial Parklands Equestrian Centre
  • Husbandry and Care of Horses in Quarantine

Anna trains and leads the team to maintain our quality of care and professionalism in all of the services we offer.

Our Story

Long before she started working with all creatures, big and small, Anna was a proud dog owner, spending over 14 years looking after Austin the English Cocker Spaniel.

Like many dogs, Austin suffered from a range of illnesses including liver disease, cancer, Cushings disease, pancreatitis, skin allergies, permanent ear and feet infections, as well as behavioural issues such as severe separation anxiety and dementia.

Special diets, daily wound dressing, management of parasites, medication application and ongoing training has given Anna a great appreciation for the demanding needs that our furry friends can have on our lives.

After a corporate career in Marketing, Events and Sponsorship, Anna utilised her business skills in the animal health and welfare industry. By undertaking a range of animal behavioural, nutritional and ecological studies, her passion for high quality animal care has resulted in the creation of Urban Herd over five years ago.

Since then, the business has coupled with a multitude of private contracts within animal welfare, animal nutrition and dog training organisations in order to utilise our team’s diverse range of knowledge and interests.

Location and Service Areas

Based in Woolloomooloo in Sydney’s Eastern Suburbs, we are a mobile service, servicing Sydney – particularly the Inner West and Eastern Suburbs.

Urban Herd

How Do You Book This Service?

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